Display advertising, also known as banner ads, are a form of pay-per-click advertising. They can come in the form of a banner, but have a variety of sizes.
While paid search ads appear on search engine results pages, display ads appear on the websites that are listed in those results pages—websites relevant to your product or service. For display advertising on Google specifically, display ads appear on various types of websites within the Google Display Network, such as blogs, news sites, Gmail, YouTube, and more.
Display advertising provides a unique visual way to connect with your target audience while promoting your brand. However, unlike search advertising, reaching users on display can be a disruptive experience and must be approached thoughtfully and with a clear plan. Never has the term “on brand” been more appropriate than with display advertising.
The gateway to display for many advertisers begins with the Google Display Network (GDN), which is ripe with opportunity because it provides access to users worldwide through over 2 million websites, videos, and application placements. By layering targeting methods and purposeful creative, goals ranging from brand awareness to new customer acquisition to remarketing & retention can be attained.
Benefits of Display Advertising
By layering targeting methods and purposeful creative, display ads can help advertisers achieve their goals ranging from increasing brand awareness to acquiring new customers for remarketing and retention.
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